Privacy Policy

We attach great importance to protecting your personal data and your privacy. Your personal data are treated as strictly confidential and handled in accordance with this privacy policy. Together with our hosting providers, we make every effort to protect our databases against unauthorized access, loss, misuse or falsification. Data security is assured at all times. This privacy policy provides an overview of the ways in which your personal data are processed when you use the websites of the Kunsthaus Zug, Dorfstrasse 27, 6301 Zug (the ‘Kunsthaus’, ‘we’ or ‘us’). It applies to all our websites, specifically and to supplies, which are available on the website.

What personal data do we process?

We process personal data collected when you visit our websites solely for the purpose stated during processing and in accordance with the law. Your personal data are collected only when you voluntarily supply them to us when placing an order in our online shop, creating a customer account, using a contact form or signing up for our newsletter. An exception applies when, for practical reasons, it is not possible to obtain prior consent and processing of the personal data is permitted by law. We process the following personal data relating to you while you are using our websites: • Your personal master data, specifically your last name, first name, postal address, telephone number, e-mail address; • Your communication data, specifically your IP address, operating system, browser ID and browser activity, as well as other information about how you have interacted with our websites or other websites.

What do we use your personal data for?

In principle, we process your personal data only to the extent necessary to provide a properly functioning website and to perform and execute a contract (provided that you order a product by us). In connection with contract performance and execution we process your personal data in particular (i) to enable you to select, order and pay for your chosen products and services and for them to be delivered or performed, and (ii) to notify you, among other things, of the status of the order process or contact you if we have any queries. When you registered we will use your personal data to ensure performance and execution of the contract and to enable the provision and performance of other services you have requested. Your customer account is not publicly accessible and cannot be indexed by search engines. If you sign up to a newsletter, we will use your e-mail address only for our own advertising purposes.

How long will your personal data be stored?

Your personal data are processed and stored for as long as is necessary to achieve the purpose for which they were collected and for us to fulfil our contractual or legal obligations. Your personal data may also be stored if expressly provided for under national or international law to which we are subject. If you cancel the purchase process, the personal data we have stored are deleted. In the event that a contract is concluded, all personal data arising out of the contractual relationship are stored until the end of the retention period stipulated under tax law (up to 10 years). Other personal data, such as name, postal address, goods purchased and date of purchase, are stored until the expiry of the warranty of quality and fitness and warranty of title and the product liability period (up to 10 years). We will continue to use your e-mail address for our own advertising purposes until you unsubscribe from the newsletter. You may unsubscribe at any time. The unsubscribe link can be found at the end of every newsletter. You can also phone or write us a message for your unsubsciption.

Are your personal data shared with third parties?

We can transfer the personal data collected from you for all the purposes set out in this privacy policy to third parties in other countries engaged by us to maintain our websites and the services we offer. These may include countries outside Switzerland and the European Union that may not have data protection legislation comparable to that in Switzerland or any data protection legislation at all. By using our websites, you agree to this transfer. Data are transferred to third parties in Switzerland or abroad solely on the basis of contractual agreements that comply with the applicable laws and guarantee appropriate protection of your personal data at all times.



Our websites include plugins from the social network Facebook, 1601 South California Avenue, Palo Alto, CA 94304, USA. These can be identified by the Facebook logo or the ‘Like’ button on our website. An overview of Facebook plugins can be found at: When you visit our websites, the plugin creates a direct connection between your browser and the Facebook server. As a result, Facebook will be informed that you have visited our website using your IP address. By clicking the Facebook ‘Like’ button while logged in to your Facebook account, you can link to content from our websites on your Facebook profile. This allows Facebook to associate your visit to our websites with your user account. Please note that as provider of the websites, we have no knowledge of the content of the data transmitted or their use by Facebook. We can therefore not be held liable for any use of the plugins by you.

YouTube – Cultural television on the web, Dienerstrasse 64, 8004 Zurich, Switzerland. For more information on data processing and privacy notices by, please click on the link below. We cannot be held responsible for your use of the Services.


Twilio SendGrid – Twilio Inc., 101 Spear St 5th floor, San Francisco, CA For more information on data processing and privacy notices by Twilio SendGrid, please click on the link below. We cannot be held responsible for your use of the Twilio SendGrid Services.


Plausible Insights OÜ, Västriku tn 2, 50403, Tartu, Estonia, Registration number 14709274 Our websites use functions of the web analysis service Plausible Insights, which are provided by the provider Plausible Insights OÜ. Plausible Insights does not use cookies. We cannot be held responsible for your use of the Plausible Insights OÜ Services.


We use functions such as remarketing, conversion tracking and identification of similar target groups to reach you if you have already visited our website or are interested in similar offerings. These allow us to present you with more information based on what you have already been interested in. The information, texts, images, films and files contained in the Kunsthaus Zug website are intended solely to provide information about the Kunsthaus Zug. Commercial use and use in publications are only permitted with the prior written consent of the Kunsthaus Zug. For concept, web design und IT solutions we are supported by • fORMATS aND mECHANISMS, Tussen de Bogen 79, NL-1013JB Amsterdam, • Anne Büttner, Glasower Str. 38, DE-12051 Berlin,

Your data protection rights

We provide you with the legal right to free information about your stored data as well as the right to correct, block or delete this data. You have the following rights in connection with our processing of personal data: • Right to information about your personal data stored by us, the purpose of processing, the origin and recipients or categories of recipients to whom personal data is disclosed. • Right to rectification if your data is incorrect or incomplete. • Right to restrict the processing of your personal data. • Right to request the erasure of processed personal data. • Right to data portability. • Right to object to data processing or to withdraw consent to the processing of personal data at any time without giving reasons. • Right to lodge a complaint with a competent supervisory authority, if provided for by law. To assert these rights, please contact us at the address given above/below. Please note, however, that we reserve the right to assert the restrictions provided for by law, for example if we are obliged to store or process certain data, have an overriding interest in doing so (insofar as we are entitled to invoke this) or need it to assert claims. If you incur costs, we will inform you in advance.

Changes to the Privacy Policy

We expressly reserve the right to amend this privacy policy at any time.

Responsibility for the privacy policy

Responsibility for this privacy policy lies with the association Zuger Kunstgesellschaft, Kunsthaus Zug, Dorfstrasse 27, 6301 Zug, +41 41 725 33 44, Zug, January 1, 2024